Certified on respond.io, GoHighLevel + leading CRM platforms

We set up, fix and launch your WhatsApp and messaging systems.

AI agents that reply instantly, qualify leads, book appointments and follow up automatically. So you never lose another enquiry.

Built for businesses handling 50+ daily enquiries on WhatsApp and other social media channels.

Get a Free Operations Audit

7,000,000

Messages handled and counting

15M+

Broadcasts sent

130+

Physical storefronts deployed

Trusted by growing businesses

What We Do

Three things. Done properly.

We handle the full pipeline, from the first ad click to the closed deal.

⚡

Set Up

WhatsApp Business API, AI agents, CRM integrations (GoHighLevel, HubSpot, Odoo, respond.io and more), follow-up sequences, annual broadcast marketing plans. We work through your tech stack to plan the full lifecycle integration.

🔧

Fix

Already have a half-built setup on respond.io, GoHighLevel, HubSpot, Odoo or another CRM? We audit what's broken, reconfigure the workflows, and get it performing the way it should.

🚀

Launch

Click-to-WhatsApp ads, Google campaigns, TikTok ads, landing pages, and conversion tracking (Meta CAPI + TikTok Events) so every ad dollar goes further.

Who This Is For

Your next customer is messaging right now. Who's replying?

We've deployed systems across these industries. The pain is always the same - too many enquiries, not enough hands.

🚗

Automotive

Your team is under a car when the enquiry comes in. By the time they check WhatsApp, the customer already booked with the workshop that replied in 30 seconds.

💆

Beauty & Wellness

Clients reschedule, cancel, and rebook at 11pm. Your receptionist clocks off at 7. Every unanswered message is an empty chair tomorrow.

🏠

Home & Renovation

A $15,000 renovation starts with a WhatsApp message. The homeowner messages three contractors. The one who replies with a price and a date first wins the job.

📚

Education & Training

Parents enquire about trial classes at midnight after putting the kids to bed. By 9am, they've already signed up with the school that replied instantly.

💪

Fitness & Movement

The trial member who loved your class didn't come back. Not because they didn't want to - because nobody followed up and they forgot.

🍽️

F&B & Events

A table booking at 6pm, a catering quote at 9pm, a party enquiry at midnight. Your staff are already closing up. Those leads expire by morning.

Automated Follow-Ups

Your leads get followed up. Automatically.

Here's what happens after someone enquires - no manual chasing required.

📱 0 min - Lead clicks ad

🤖 AI Agent

Hi! Thanks for your enquiry. I'm the assistant for Lumi Living. Are you looking for a sofa, dining set, or bedroom furniture?

💬 2 min - Lead replies

Customer

Sofa, 3-seater leather

⚡ 2 min - Instant reply

🤖 AI Agent

Great choice! Here are our 3 most popular leather collections. Would you like to visit the showroom? I can book a slot for you.

⏰ 30 min - No reply

🤖 AI Agent

Just checking in - would Saturday or Sunday work better for a showroom visit? We have slots at 11am and 2pm.

📅 Day 2

🤖 AI Agent

Hi Sarah! Our Riviera leather sofa is 15% off this week. Want me to reserve one for you to view?

🔔 Day 5

🤖 AI Agent

Last reminder - 15% off ends Friday. Shall I book you a 10-min showroom visit?

✅ Day 5 - Lead replies

Customer

Ok book me in for Saturday 2pm

🎯 Routed to sales team

👤 Human Agent

Booking confirmed! See you Saturday at 2pm. Ask for Daniel at the entrance.

Proof

Don't take our word for it.

Here's what the businesses we work with actually say.

Automotive

Revol Carz

91% booking rate

"We used to lose weekend enquiries because no one was around to reply. Now every lead gets a response in seconds and most of them are booked before Monday morning."

Gavin Tan, Founder

Home & Living

Nova Furnishing

104% more Google reviews

"Our Google reviews doubled in two weeks. Customers were happy to leave a review when the request came right after their delivery."

Julian Lim, CEO

Bathroom Renovation

Hera Bathroom

70% less admin time

"We were spending half our day just qualifying enquiries over WhatsApp. Now the AI filters out the tyre-kickers and only passes us serious leads."

Eeling Lew, Founder

Arts & Dance

Galaxy Dance Academy

80%+ reduction in daily admin

Premier Ballroom and Latin dance academy. AI agents fully manage enquiries, bookings, schedules, registrations and FAQs.

Window Tinting

Infratint

24/7 instant replies

"I used to spend my evenings replying to WhatsApp messages. Now the AI handles it and I just check the bookings in the morning. It's like having a full-time receptionist that never sleeps."

Sherman Chan, Founder

Wellness & Movement

MoveWithViv

Automated class bookings

"I run classes, workshops, and retreats across multiple locations. Before this, I was glued to my phone answering the same questions over and over. Now people get instant answers, book on the spot, and I get my evenings back."

Viviane Then, Founder

E-commerce / Pet Food

Finiki

E-commerce + WhatsApp integrated

"Our customers used to email us about orders and we'd take hours to get back. Now they message on WhatsApp, get instant updates, and half of them end up adding something else to their next order."

Austin Yoon, Founder

Salon & Beauty

ProTrim Hair Salon

Automated bookings

"Good job on setting up our chat agent to manage questions and book customers on the spot."

Tino Poh, Founder

Fitness

Peak360

Consistent follow-ups

Automated sequences re-engage trial members and lapsed leads. No more manual chasing. The system nurtures them back into active memberships.

Hospitality / Short-Term Rentals

KAYA Zurich

Guest comms centralised

Guests message before arrival, during their stay, and for emergencies, all through one WhatsApp system with full visibility for management.

Who We Are

Strategy from operators.
Execution by a dedicated team.

Zelix is led by two co-founders with deep operational experience, backed by a team of certified implementors.

Stephanie Lim

Co-Founder & Growth Strategist

Former marketing lead at PropertyGuru
Certified GoHighLevel admin & CRM automation specialist
10+ years driving growth, digital marketing, and revenue operations

Ryan Chua

Co-Founder & Strategist

Razer co-founding member (US$4B valuation), scaled community from 0 to 7.5M
Led GTM and growth scaling for 9-figure companies including Evo Commerce
Established Singapore's first respond.io certified strategy partner

Zelix team Ryan Chua and Stephanie Lim with respond.io partner Rebecca Ooi at respond.io headquarters

Ryan ChuaZelix Co-founder Rebecca Ooirespond.io Partnership Lead Stephanie LimZelix Co-founder

respond.io headquarters, Kuala Lumpur

Not just certified. Referred.

We're certified respond.io partners, vetted and verified by the platform itself. We know the system inside out: its capabilities, its limits, and how to push it to deliver results.

respond.io refers clients directly to us for implementation, deployment, and ongoing support. We're also brought in to solve urgent, complex, and technically difficult setups that require deep platform expertise.

🇸🇬 Singapore's first respond.io technical and deployment agency

How It Works

Three steps. Live in under 2 weeks.

We don't hand you a template and disappear. We build a complete system tailored to your business.

Audit & Map

We review your current tools and processes. Every gap and opportunity gets documented.

Build & Deploy

AI agents, automations, CRM integrations, WhatsApp API, follow-up sequences. All built and tested.

Train & Scale

We train your sales team on using the CRM and conversation tools we've deployed. Up to 90 days of hands-on support, or ongoing via retainer.

Why Us

We build it. We run it. We stay.

Most agencies hand over a deck and wish you luck. We deploy the system, train your team, and keep showing up every month.

🔧

You get a team, not a subscription.

We're not a tool you log into. We're the people inside your CRM, building the workflows, writing the AI prompts, and fixing things before you notice they're broken.

📈

50+ deployments. The patterns are clear.

We've seen what works across automotive, beauty, education, home services and more. Your system gets the benefit of every lesson we've learned across the network.

🤝

We don't disappear after go-live.

Monthly reviews, AI tuning, new automations, broadcast campaigns. We treat your system like our own - because our reputation depends on it working.

AI Safeguards

We use AI.
We don't trust it blindly.

AI is powerful, but left unchecked it will make things up, quote wrong prices, and promise things your business can't deliver. Every system we build has hard limits on what the AI can and cannot do. It's not a suggestion. It's how we build.

✗

No hallucinated pricing

The AI only quotes prices you've explicitly provided. If it doesn't have a number, it tells the customer and routes to your team.

✗

No made-up policies

Refund terms, warranty claims, cancellation rules. The AI will never invent an answer. It only states what's in your knowledge base.

✗

No answers outside your knowledge base

The AI doesn't browse the internet or guess. If the information hasn't been taught, it won't be said.

✓

Auto-escalation on sensitive topics

Complaints, refunds, legal questions, anything flagged as sensitive triggers an instant handover to a human on your team.

✓

Every response is traceable

You can see exactly where any AI answer came from in the knowledge base. No black box. Full transparency.

✓

Human override, always available

Your team can take over any conversation at any time. One click, the AI steps aside.

Enterprise-Ready

Built on platforms your compliance team will approve.

Every system we deploy meets international security and data protection standards.

🔒

ISO 27001:2022

respond.io holds ISO 27001:2022 certification - the international standard for information security management.

🇪🇺

GDPR Compliant

All systems and processes comply with the EU General Data Protection Regulation.

🇸🇬

PDPA Compliant

Full compliance with Singapore's Personal Data Protection Act 2012.

🔐

End-to-End Encrypted

All WhatsApp communications are end-to-end encrypted. Data in transit secured via HTTPS/TLS.

🤖

No AI Training on Your Data

Your customer data is never used to train AI models. Your conversations stay yours.

👥

Role-Based Access

Granular access controls ensure team members only see what they need to.

respond.io holds ISO 27001:2022 certification. All platforms we deploy on meet international security standards. Read our privacy policy →

Pricing

Simple pricing. Serious results.

All plans include setup, deployment, and hands-on training.

Starter

Foundation

From $3,800 / setup

Fully booked

Best for: Solo operators & new businesses

One AI agent, core automations, essential integrations. Getting started.

1 AI agent
WhatsApp Business API setup
Up to 3 channels
Core CRM integration
30 days post-launch support

Join the waitlist

Growth

Scale

From $6,800 / setup

2 of 6 slots remaining

Best for: Growing SMEs & small teams

Multiple agents, advanced routing, full CRM integration.

Up to 5 AI agents
Up to 8 channels
Advanced lead qualification + routing
Full CRM integration
60 days optimisation + sales team training

Get started

Advanced

Accelerate

From $14,800 / setup

1 of 2 slots remaining

Best for: Established businesses & multi-branch ops

Multi-location routing, advanced integrations, dedicated account manager.

Up to 10 AI agents
Unlimited channels
Multi-location routing
Advanced API integrations
90 days optimisation + sales team training

Get started

Enterprise

Transform

Custom / scoped

Best for: Enterprise & franchise groups

Multi-location, high-volume businesses needing full-scale conversation infrastructure.

Unlimited AI agents + channels
Multi-location / multi-team routing
Custom API integrations
Priority support SLA
Dedicated account manager

Let's talk

Retainer

Your year-round broadcast partner.

From $799 /month

We plan, design, and send - you approve. A full-year broadcast playbook mapped to your market's key sales periods, executed end-to-end so you never miss a revenue window.

Full-year broadcast playbook mapped to your calendar
Campaign design, copywriting, and scheduling
Festive and holiday campaigns tailored to your region
Sales events: 11.11, Black Friday, year-end, seasonal peaks
Audience segmentation and list management
Monthly performance reviews and optimisation
AI agent tuning and new automations
Priority support

Platform subscriptions (respond.io, CRM, etc.) are separate. Prices in USD.

We onboard 3 to 4 clients per month. Next slot:

FAQ

Questions we hear a lot.

A 30–45 minute consultation where we review your current setup and identify the biggest opportunities for automation. You walk away with a clear action plan, whether or not we work together.

Most deployments go live within 2 weeks. Multi-location enterprise deployments with custom integrations may take 3 to 4 weeks.

Common scenario. We audit your current configuration, identify what's working and what's broken, and give you a prioritised action plan. Sometimes the fix is straightforward, sometimes we recommend a rebuild.

Yes. Our AI agents detect language automatically and respond in English, Mandarin, Malay, Bahasa Indonesia, and many more. Handles language-switching mid-conversation seamlessly.

No. The initial build is a one-time fee. The monthly retainer is optional and runs month-to-month with 30 days' notice to cancel.

End-to-end encryption, role-based access controls, PDPA and GDPR compliant. No customer data is used to train AI models. respond.io holds ISO 27001:2022 certification. All platforms we deploy on meet international security standards.

Yes. We configure Meta Conversions API (CAPI) and TikTok Lower Funnel Events so your ad platforms learn from real conversions - qualified leads, completed purchases, booked appointments - not just clicks. This is server-side tracking, so it works regardless of browser privacy settings or cookie restrictions. Businesses using CAPI typically see up to 60% fewer spam leads within weeks.

We set up, fix and launch your WhatsApp and messaging systems.

Three things. Done properly.

Set Up

Fix

Launch

Your next customer is messaging right now. Who's replying?

Automotive

Beauty & Wellness

Home & Renovation

Education & Training

Fitness & Movement

F&B & Events

Your leads get followed up. Automatically.

Numbers from real deployments.

Don't take our word for it.

Strategy from operators. Execution by a dedicated team.

Not just certified. Referred.

Three steps. Live in under 2 weeks.

Audit & Map

Build & Deploy

Train & Scale

We build it. We run it. We stay.

You get a team, not a subscription.

50+ deployments. The patterns are clear.

We don't disappear after go-live.

We use AI.We don't trust it blindly.

No hallucinated pricing

No made-up policies

No answers outside your knowledge base

Auto-escalation on sensitive topics

Every response is traceable

Human override, always available

Built on platforms your compliance team will approve.

ISO 27001:2022

GDPR Compliant

PDPA Compliant

End-to-End Encrypted

No AI Training on Your Data

Role-Based Access

Simple pricing. Serious results.

Questions we hear a lot.

Stop losing leads to slow replies.

Book Your Free Operations Audit

We've got your details!

Strategy from operators.
Execution by a dedicated team.

We use AI.
We don't trust it blindly.