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Hera Bathroom designs and supplies the full bathroom: vanities, bathtubs, fittings, shower screens and storage, with a showroom-led consultative sale. Buyers are typically homeowners in the middle of a renovation, often working under tight contractor timelines and material lead times. Decisions are high-consideration and rarely made in a single thread.
Renovation enquiries arrive with vastly different intent levels. A homeowner pricing a five-figure full refit looks identical, on the first message, to someone asking about a single tap. Hera's team was spending most of its day filtering tyre-kickers and answering basic spec questions before they could get to the conversations that actually mattered. After-hours leads and weekend showroom enquiries were the most likely to be missed.
Image courtesy of herabathroom.com
We deployed a team of AI agents across WhatsApp, the website chat and Hera's Meta channels. A Lead Qualifier captures project type, timeline and budget on first contact, so the team knows which conversations are worth their attention. A Product Consultant handles questions about specific lines (vanity ranges, bathtub formats, shower configurations) and surfaces relevant products from the catalogue. A Site-visit Coordinator schedules showroom appointments and on-site measurements, and a Project Handoff Agent passes warm leads to the human team with full conversation context attached.
We were spending half our day just qualifying enquiries over WhatsApp. Now the AI filters out the tyre-kickers and only passes us serious leads.Eeling Lew · Founder
The team now spends significantly less admin time per lead and the leads that do reach a human are noticeably better qualified. Showroom appointments now arrive booked rather than as raw enquiries, and the team has the headspace to do the consultative work that wins renovation projects.
We design the team, train it on your products and tone, deploy it across the channels your customers actually use, and stay on as the operator.