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Peak360 is a Singapore fitness studio offering small-group training and personal coaching. The studio's growth depends on a steady flow of trial sessions converting into paying members, then keeping those members engaged enough to renew.
Fitness leads cool off fast: a trial enquiry that isn't answered within minutes usually goes to a competitor or quietly drops off. The team was strong in studio but stretched thin on the marketing-to-membership funnel, particularly the follow-ups between trial booking, trial attendance and membership conversion. Lapsed members were rarely re-engaged because there was no consistent owner of that motion.
Image courtesy of peak360.sg
We deployed a team of AI agents across WhatsApp, Instagram and Facebook to own the pre-studio side of the funnel. A Trial Booking Agent confirms first sessions and sends prep details (location, parking, what to wear). A Membership Specialist handles pricing, plan and commitment questions. A Re-engagement Agent runs automated sequences for trial members who didn't sign up and for lapsed members who stopped showing up. A Class Reminder Agent reduces no-shows on the day.
Trial-to-member conversion is no longer dependent on whoever happens to be on their phone that hour, and the studio has consistent follow-up coverage across both new leads and lapsed members. Trainers stay focused on coaching while the system nurtures everyone else back into active membership.
We design the team, train it on your products and tone, deploy it across the channels your customers actually use, and stay on as the operator.