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ProTrim is a three-branch hair salon serving regulars and walk-ins across Singapore. The booking flow is more nuanced than most appointment businesses: customers often have a preferred stylist, a service that varies in length and add-ons that change pricing on the day.
Most salon enquiries arrive on WhatsApp and Instagram outside of operating hours, when stylists are either with clients or off the floor. Reception staff were splitting attention between in-salon clients and a constant stream of inbound messages, which slowed down both. No-shows and last-minute reschedules were a recurring issue.
Image courtesy of protrimhair.com
We deployed a team of AI agents across WhatsApp, Instagram and Facebook, integrated with ProTrim's booking system. A Booking Agent confirms slots across the three branches, matches customers to their preferred stylist and surfaces realistic timing for the service requested. A Service Advisor explains pricing, treatment options and what to expect. A Reminder Agent sends day-before confirmations to cut no-shows, and a Loyalty Agent re-engages lapsed customers and shares offers at the right moments.
Good job on setting up our chat agent to manage questions and book customers on the spot.Tino Poh · Founder
Bookings now flow in without reception staff having to drop everything to reply. Customers are matched to their preferred stylist without back-and-forth, and no-show rates dropped once day-before reminders became automatic. The team gets to focus on what happens in the chair.
We design the team, train it on your products and tone, deploy it across the channels your customers actually use, and stay on as the operator.