All 7 stages

Stage 3 of 7 · Build

Build: your AI team takes shape

We build the agents, automations, templates and connections you approved, in a test workspace your customers never see. Every Monday you get a four-line update, so you always know where things stand.

Build in about a minute.

How long
Dates set in your plan
Your time
A few minutes a week
Done when
Ends when everything is built and demonstrable

What this stage is

Build works from the approved plan, never from memory of a call. Everything is built in a test workspace, so customers see nothing until it has passed testing.

Your part here is light: read the Monday update and answer the occasional specific question. Quick answers keep the date.

See it in action

Example chats and screens from this stage. Chats are illustrative, for a fictional business.

Your Monday update on WhatsApp

Four lines, every Monday before noon.

If a date ever moves

Within one business day: what happened, the options and one new date.

What we do

  • Build the agents, workflows, message templates and connections to your booking system or CRM.
  • Version every instruction change, so any step can be rolled back.
  • Check five delay warning signs every Monday and flag any slip the same day.
  • Send your update every Monday before noon, without exception.
  • Put every "can it also..." request through a short scope so your timeline is never eroded quietly.

What we need from you

Each item has a due point, so you can plan your team's time.

Ticks are saved in this browser only, so you can work through the list over several days.

How you know it is done

Moves to Testing when

Every approved item is built and can be demonstrated in the test workspace.

What you will hear from us

  • Every Monday before noon
    The four-line update.
  • If a date moves
    Within one business day: what happened, your options, and one new date that holds.
  • When the stage moves
    The testing dates and the walkthrough week.

Common questions

Can I see it while it is being built?

Yes. Ask for a demo at any point. It runs in a test workspace, so nothing reaches customers.

What if I think of something new?

Tell your account owner. Small items get done and logged. Bigger ones get a short scope with time and cost before anything changes.

What happens if you are late?

You hear it from us within one business day of knowing, with the reason, your options and one new date. If the cause was ours, we say what we absorb.

What if we cannot answer your questions quickly?

Tell us when you will have the answer. Anything open for 3 working days shows in your Monday update, and if the wait runs longer we agree a new date with you rather than let the project drift.

Will Meta approve our message templates?

Meta reviews every template. A rejection is usually about wording, so we rewrite and resubmit, and we submit early so a review never holds up launch.

Questions about your stage?

Message us in your project WhatsApp group, or start a chat here. Your account owner replies.

Message us on WhatsApp