🇸🇬 Singapore's first Certified Strategy Partner #1 highest conversational volume in Asia-Pacific

Say hi to your new AI Team.
AI Employees that work 24/7 so you don't have to.

We build and manage them for your business - sales reps, product specialists, booking agents, customer support - that run 24/7/365 across WhatsApp, Email, Facebook, Instagram and more.

Run safely and compliantly. Your customer data stays yours - protected, permissioned, and audited at every step. ISO 27001-Certified. GDPR Compliant.

Get a Free Operations Audit Or see how much you save

In a hurry? See the whole agency in 60 seconds →

300+
AI employees deployed
7,000,000
Messages handled and counting
73
Specialist roles
2.81M
Tasks completed
A wellness studio operator focused on her phone while her AI team handles new bookings, memberships, payments and class reminders in parallel
Trusted by growing businesses
Presto DrycleanersDry cleaning chain · 12 outlets in Singapore
Revol CarzCar detailing & ceramic coating · 3 outlets
Nova FurnishingHome furniture retailer · 5 showrooms
InfratintAutomotive window tinting
Rozel FurnishingPremium furniture brand
Hera BathroomBathroom renovation & fixtures
X'clusive HomeFurniture store
FinikiPremium pet food, e-commerce
FlowwMassage & wellness, Hong Kong
KAYA ZurichShort-term apartment rentals
Peak360 FitnessFitness studio
MoveWithVivClasses, workshops & retreats
ProTrimHair salon, 3 branches
stART StudioArt studio for kids
Galaxy Dance AcademyDance school for kids & adults
Excellence ChiropracticChiropractic clinic
Align Dental SurgeryDental surgery clinic
Bluu ToursTour experiences in Nusa Penida, Bali
PlantiVegan movement by Lever Foundation
The Ogee ClinicAesthetic clinic
MoviinPersonal fitness & mobility training
Certified Technology Partners
Meta Business PartnerWhatsApp API & Click-to-WhatsApp ads
Google PartnerSearch, display & performance campaigns
respond.io Silver PartnerOmnichannel messaging & AI agents
Shopify PartnerE-commerce & WhatsApp integration
Mailchimp PartnerEmail marketing automation
Klaviyo PartnerE-commerce email & SMS automation
The AI employees we build

Sales reps. Receptionists. Product specialists.
Pick the roles your team keeps missing.

Each agent is trained on your products, your tone, and your sales process. The roles below are the ones we build most often - tell us a different one and we'll build it too. Sitting on top of WhatsApp, Instagram and Messenger; handing over to humans when it matters.

Receptionist

Front-of-house. Greets, qualifies intent, routes the conversation to the right specialist.

Sales rep / SDR

Qualifies leads against your ICP, books discovery calls, handles common objections without sounding scripted.

Product specialist

Answers product questions, recommends configurations, sends spec sheets and pricing on request.

Booking agent

Manages appointments, reschedules, sends reminders, recovers no-shows the same day.

Cart recovery rep

Re-engages abandoned carts with a personalised nudge, a one-time offer, or a question that unblocks the buy.

Win-back specialist

Wakes dormant contacts with relevant offers, finds out why they went quiet, brings them back.

Onboarding specialist

Walks new customers through first-time setup or treatment plan, so day-one momentum sticks.

VIP & loyalty specialist

Anniversary touches, exclusive offers, referral asks at peak-satisfaction moments.

Support specialist

Handles common questions, troubleshoots, escalates to humans cleanly when the stakes need a person.

Campaign manager

Plans, drafts, segments and schedules your monthly WhatsApp broadcasts. Reviews what worked, adjusts next month's plan.
Explore agent types →
How the team works together

Built as a team. Not as one mega-chatbot.

Each AI employee owns a narrow role with its own toolset and prompts. They hand off to each other - receptionist to sales rep, sales rep to booking agent, booking agent to onboarding - sharing context across every channel your customers reach you on. WhatsApp, email, Facebook, Instagram - one shared brain, no dropped threads.

Specialists, not a single overloaded bot. That's how we resolve complex, multi-step issues that used to eat hours of human time, 24/7.

Receptionist Sales rep Booking agent Onboarding Support Win-back
See how the team works together →
Containment rate
80%+
resolved end-to-end
For some SME deployments, the AI team now handles 80%+ of customer-facing tasks without human intervention.
What We Do

Three things. Done properly.

We handle the full pipeline, from the first ad click to the closed deal.

⚡

Set Up

WhatsApp Business API, AI employees, CRM integrations (GoHighLevel, HubSpot, Odoo, respond.io and more), follow-up sequences, annual broadcast marketing plans. We work through your tech stack to plan the full lifecycle integration.

🔧

Fix

Already have a half-built setup on respond.io, GoHighLevel, HubSpot, Odoo or another CRM? We audit what's broken, reconfigure the workflows, and get it performing the way it should.

🚀

Launch

Click-to-WhatsApp ads, Google campaigns, TikTok ads, landing pages, and conversion tracking (Meta CAPI + TikTok Events) so every ad dollar goes further.

💬 See our AI employees in action - 16 conversation examples →
Who This Is For

Your next customer is messaging right now. Who's replying?

We've deployed systems across these industries. The pain is always the same - too many enquiries, not enough hands.

Mechanic working under the hood of a car in a Singapore workshop, phone glowing on the tool tray with a missed enquiry

Automotive

Your team is under a car when the enquiry comes in. By the time they check WhatsApp, the customer already booked with the workshop that replied in 30 seconds.

Salon owner reconciling receipts late at night, phone glowing on the counter with a queued message

Beauty & Wellness

Clients reschedule, cancel, and rebook at 11pm. Your receptionist clocks off at 7. Every unanswered message is an empty chair tomorrow.

Renovation contractor on an HDB site holding a printed plan and checking WhatsApp on his phone

Home & Renovation

A $15,000 renovation starts with a WhatsApp message. The homeowner messages three contractors. The one who replies with a price and a date first wins the job.

Parent at midnight in the doorway of her child's bedroom, replying to a class enquiry on WhatsApp

Education & Training

Parents enquire about trial classes at midnight after putting the kids to bed. By 9am, they've already signed up with the school that replied instantly.

Yoga instructor sitting on a mat in an empty studio after hours, replying to trial-member follow-ups on her phone

Fitness & Movement

The trial member who loved your class didn't come back. Not because they didn't want to - because nobody followed up and they forgot.

Hawker stall owner at closing time, leaning on his stainless-steel counter with a queued WhatsApp enquiry on his phone

F&B & Events

A table booking at 6pm, a catering quote at 9pm, a party enquiry at midnight. Your staff are already closing up. Those leads expire by morning.

Automated Follow-Ups

Your leads get followed up. Automatically.

Here's what happens after someone enquires - no manual chasing required.

📱 0 min - Lead clicks ad
🤖 AI Agent
Hi! Thanks for your enquiry. I'm the assistant for Lumi Living. Are you looking for a sofa, dining set, or bedroom furniture?
💬 2 min - Lead replies
Customer
Sofa, 3-seater leather
⚡ 2 min - Instant reply
🤖 AI Agent
Great choice! Here are our 3 most popular leather collections. Would you like to visit the showroom? I can book a slot for you.
⏰ 30 min - No reply
🤖 AI Agent
Just checking in - would Saturday or Sunday work better for a showroom visit? We have slots at 11am and 2pm.
📅 Day 2
🤖 AI Agent
Hi Sarah! Our Riviera leather sofa is 15% off this week. Want me to reserve one for you to view?
🔔 Day 5
🤖 AI Agent
Last reminder - 15% off ends Friday. Shall I book you a 10-min showroom visit?
✅ Day 5 - Lead replies
Customer
Ok book me in for Saturday 2pm
🎯 Routed to sales team
👤 Human Agent
Booking confirmed! See you Saturday at 2pm. Ask for Daniel at the entrance.
Results

Numbers from real deployments.

Across automotive, home renovation, fitness, e-commerce and more.

70%
Reduction in enquiry handling time
91%
Enquiries converted to bookings
104%
More Google reviews in 2 weeks
24/7
Instant replies around the clock
Proof

Don't take our word for it.

Here's what the businesses we work with actually say.

Revol Carz
Automotive · 3 outlets
Revol Carz
91% booking rate

"We used to lose weekend enquiries because no one was around to reply. Now every lead gets a response in seconds and most of them are booked before Monday morning."

Gavin Tan, Founder
Nova Furnishing
Home & Living · 5 showrooms
Nova Furnishing
104% more Google reviews

"Our Google reviews doubled in two weeks. Customers were happy to leave a review when the request came right after their delivery."

Julian Lim, CEO
Hera Bathroom
Bathroom Renovation
Hera Bathroom
70% less admin time

"We were spending half our day just qualifying enquiries over WhatsApp. Now the AI filters out the tyre-kickers and only passes us serious leads."

Eeling Lew, Founder
Infratint
Window Tinting
Infratint
24/7 instant replies

"I used to spend my evenings replying to WhatsApp messages. Now the AI handles it and I just check the bookings in the morning. It's like having a full-time receptionist that never sleeps."

Sherman Chan, Founder
MoveWithViv
Wellness & Movement
MoveWithViv
Automated class bookings

"I run classes, workshops, and retreats across multiple locations. Before this, I was glued to my phone answering the same questions over and over. Now people get instant answers, book on the spot, and I get my evenings back."

Viviane Then, Founder
Finiki
E-commerce / Pet Food
Finiki
E-commerce + WhatsApp integrated

"Our customers used to email us about orders and we'd take hours to get back. Now they message on WhatsApp, get instant updates, and half of them end up adding something else to their next order."

Austin Yoon, Founder
ProTrim Hair Salon
Salon & Beauty
ProTrim Hair Salon
Automated bookings

"Good job on setting up our chat agent to manage questions and book customers on the spot."

Tino Poh, Founder
Peak360 Fitness
Fitness
Peak360
Consistent follow-ups
Automated sequences re-engage trial members and lapsed leads. No more manual chasing. The system nurtures them back into active memberships.
KAYA Zurich
Hospitality / Short-Term Rentals
KAYA Zurich
Guest comms centralised
Guests message before arrival, during their stay, and for emergencies, all through one WhatsApp system with full visibility for management.
Presto Drycleaners
Dry Cleaning · 12 outlets
Presto Drycleaners
70% increase in operational efficiency
A customised team of AI employees handles customer enquiries, order tracking, and pickup/delivery coordination, cutting out the admin back-and-forth across their branches.
Who We Are

Strategy from operators.
Execution by a dedicated team.

Zelix is led by two co-founders with deep operational experience, backed by a team of certified implementors.

Stephanie Lim
Stephanie Lim 🇸🇬
Co-Founder & Growth Strategist
  • Former marketing lead at PropertyGuru (FinTech)
  • Certified GoHighLevel admin & CRM automation specialist
  • 10+ years driving growth, digital marketing, and revenue operations
Ryan Chua
Ryan Chua 🇸🇬
Co-Founder & Strategist
  • Razer co-founding member (US$4B valuation), scaled community from 0 to 7.5M
  • Led GTM and growth scaling strategies and media buying deployment for 9-figure companies including Evo Commerce (Stryv.co, Sterra)
  • Established Singapore's first respond.io certified strategy partner
Zelix team Ryan Chua and Stephanie Lim with respond.io partner Rebecca Ooi at respond.io headquarters
Ryan ChuaZelix Co-founder Rebecca Ooirespond.io Partnership Lead Stephanie LimZelix Co-founder
respond.io headquarters, Kuala Lumpur

Not just certified. Referred.

We're certified respond.io partners, vetted and verified by the platform itself. We know the system inside out: its capabilities, its limits, and how to push it to deliver results.

respond.io refers clients directly to us for implementation, deployment, and ongoing support. We're also brought in to solve urgent, complex, and technically difficult setups that require deep platform expertise.

🇸🇬
Singapore's firstrespond.io technical and deployment agency
🔗
Direct lineto the respond.io product team
⚡
Priority supportdirect escalation when issues need fast action
🎓
Certified strategiststrained by respond.io directly
How It Works

Three steps. Live in under 2 weeks.

We don't hand you a template and disappear. We build a complete system tailored to your business.

1

Audit & Map

We review your current tools and processes. Every gap and opportunity gets documented.

2

Build & Deploy

AI employees, automations, CRM integrations, WhatsApp API, follow-up sequences. All built and tested.

3

Train & Scale

We train your sales team on using the CRM and conversation tools we've deployed. Up to 90 days of hands-on support, or ongoing via retainer.

Why Us

We build it. We run it. We stay.

Most agencies hand over a deck and wish you luck. We deploy the system, train your team, and keep showing up every month.

A Zelix implementor working alongside a client inside their showroom, both looking at a CRM on a laptop
🔧

You get a team, not a subscription.

We're not a tool you log into. We're the people inside your CRM, building the workflows, writing the AI prompts, and fixing things before you notice they're broken.

📈

30+ deployments. The patterns are clear.

We've seen what works across automotive, beauty, education, home services and more. Your system gets the benefit of every lesson we've learned across the network.

🤝

We don't disappear after go-live.

Monthly reviews, AI tuning, new automations, broadcast campaigns. We treat your system like our own - because our reputation depends on it working.

AI Safeguards

We use AI.
We don't trust it blindly.

AI is powerful, but left unchecked it will make things up, quote wrong prices, and promise things your business can't deliver. Every system we build has hard limits on what the AI can and cannot do. It's not a suggestion. It's how we build.

✗

No hallucinated pricing

The AI only quotes prices you've explicitly provided. If it doesn't have a number, it tells the customer and routes to your team.

✗

No made-up policies

Refund terms, warranty claims, cancellation rules. The AI will never invent an answer. It only states what's in your knowledge base.

✗

No answers outside your knowledge base

The AI doesn't browse the internet or guess. If the information hasn't been taught, it won't be said.

✓

Auto-escalation on sensitive topics

Complaints, refunds, legal questions, anything flagged as sensitive triggers an instant handover to a human on your team.

✓

Every response is traceable

You can see exactly where any AI answer came from in the knowledge base. No black box. Full transparency.

✓

Human override, always available

Your team can take over any conversation at any time. One click, the AI steps aside.

Enterprise-Ready

Built on platforms your compliance team will approve.

Every system we deploy meets international security and data protection standards.

🔒

ISO 27001:2022

respond.io holds ISO 27001:2022 certification - the international standard for information security management.

🇪🇺

GDPR Compliant

All systems and processes comply with the EU General Data Protection Regulation.

🇸🇬

PDPA Compliant

Full compliance with Singapore's Personal Data Protection Act 2012.

🔐

End-to-End Encrypted

All WhatsApp communications are end-to-end encrypted. Data in transit secured via HTTPS/TLS.

🤖

No AI Training on Your Data

Your customer data is never used to train AI models. Your conversations stay yours.

👥

Role-Based Access

Granular access controls ensure team members only see what they need to.

respond.io holds ISO 27001:2022 certification. All platforms we deploy on meet international security standards. Read our privacy policy →

Pricing

Simple pricing. Serious results.

All plans include setup, deployment, and hands-on training. No lock-in.

One-time setup
From $3,800
Monthly retainer
$300 to $800
Tiers
Starter to Enterprise
Retainer
Your year-round broadcast partner.
From $799 /month

We plan, design, and send - you approve. A full-year broadcast playbook mapped to your market's key sales periods, executed end-to-end so you never miss a revenue window.

  • Full-year broadcast playbook mapped to your calendar
  • Campaign design, copywriting, and scheduling
  • Festive and holiday campaigns tailored to your region
  • Sales events: 11.11, Black Friday, year-end, seasonal peaks
  • Audience segmentation and list management
  • Monthly performance reviews and optimisation
  • AI agent tuning and new automations
  • Priority support

Platform subscriptions (respond.io, CRM, etc.) are separate. Prices in USD.

We onboard 3 to 4 clients per month. Next slot:
See full pricing details

Comparison table, retainer breakdown, add-ons, and FAQs

FAQ

Questions we hear a lot.

A 30 to 45 minute consultation where we review your current setup and identify the biggest opportunities for automation. You walk away with a clear action plan, whether or not we work together.

Most deployments go live within 2 weeks. Multi-location enterprise deployments with custom integrations may take 3 to 4 weeks.

Common scenario. We audit your current configuration, identify what's working and what's broken, and give you a prioritised action plan. Sometimes the fix is straightforward, sometimes we recommend a rebuild.

Yes. Our AI employees detect language automatically and respond in English, Mandarin, Malay, Bahasa Indonesia, and many more. Handles language-switching mid-conversation seamlessly.

No. The initial build is a one-time fee. The monthly retainer is optional and runs month-to-month with 30 days' notice to cancel.

End-to-end encryption, role-based access controls, PDPA and GDPR compliant. No customer data is used to train AI models. respond.io holds ISO 27001:2022 certification. All platforms we deploy on meet international security standards.

Yes. We configure Meta Conversions API (CAPI) and TikTok Lower Funnel Events so your ad platforms learn from conversions - qualified leads, completed purchases, booked appointments - not just clicks. This is server-side tracking, so it works regardless of browser privacy settings or cookie restrictions. Businesses using CAPI typically see up to 60% fewer spam leads within weeks.

Stop losing leads to slow replies.

Tell us about your business in 60 seconds. We'll show you exactly where the gaps are.

Book Free Operations Audit

30-minute call. Action plan within 2 working days.